Beau Brummell was an iconic figure in Regency London. On an early summer’s morning in 1813, Beau was lamenting a run of bad luck, which had led him close to destitution. Wandering around the corner of Berkeley Square towards Hay Hill, he saw something glistening on the floor. It was a crooked sixpence. He took the coin home, drilled a hole in it, and attached it to his watch chain. Almost overnight, his fortune changed and the penny became his good luck charm and he always looked fondly on Hay Hill.
“Whilst at 12 Hay Hill we believe you make your own fortune, we hope that a bit of good luck from the place where Beau found his sixpence won’t do our members any harm...”